#Branding

Zespri:品牌創意事件

Taipei / Hsinchu / Tainan

 

Zespri都市遊戲場——把馬路還給孩子

 

隨著都市發展快速,馬路成為車子的專用道,也成了危險的代名詞。

 

Zespri與左腦,攜手臺北市、新竹市及臺南市政府,並邀請還我特色公園行動聯盟及Design for Change, Taiwan等單位,一起打造全新的都市遊戲場,讓孩子在馬路上盡情塗鴉,並且設計各種體驗,傳遞健康蔬果飲食的重要觀念。

 

|合作客戶:Zespri kiwifruit

 

Zespri: Brand Creative Events

Taipei / Hsinchu / Tainan

 

Zespri’s urban playground: return the streets to kids

 

As cities developed rapidly, streets become something exclusive for cars and a term for danger.

 

Zespri and LeftBrain join hands with the governments of Taipei City, Hsinchu City, and Tainan City. Parks and Playgrounds for Children by Children (PPFCC) and Design for Change Taiwan (DFC Taiwan) are invited to create whole new urban playgrounds for kids to paint freely on the city streets and to design all kinds of experiences to convey the important idea of a healthy diet with fruits and vegetables.

 

|Client: Zespri kiwifruit