#Public Communication

都市更新:翻轉新北都更吧

New Taipei City

 

用一杯咖啡的時間,了解都市更新

 

艱難的都更議題,需要透過適當轉譯,才能讓民眾輕鬆接觸。我們觀察到匆忙的城市生活似乎總離不開咖啡,因此從生活風景切入,在新北市府大廳打造快閃咖啡吧「翻轉新北都更吧」,將複雜的都更政策重新拆解,精煉為「活力、美學、安居」三款單品咖啡,帶大家用一杯咖啡的時間,瞭解都市更新帶來的城市轉變。

 

|合作客戶:新北市政府城鄉局

Flipping New Taipei City Urban Renewal Bar

New Taipei City

 

Learn about Urban Renewal over a Cup of Coffee

 

The difficult content requires a proper interpretation for people to access at ease. We found that city dwellers in the bustling city always have a cup of coffee around. Hence, through the living scene, a pop-up coffee bar was curated under the theme of “Flipping New Taipei City Urban Renewal Bar” at the lobby of the New Taipei City Hall.

 

We deconstruct and refine the complicated policy of urban renewal into three types of specialty coffee “Vitality, Aesthetics, and Decent Living,” informing citizens of the changes to the city brought by urban renewal over a cup of coffee!

 

|Client: Urban & Rural Development Department, New Taipei City