#Branding

國泰世華:品牌創意行銷事件 KOKO秘密電影院

Taipei

 

用一部電影的時間,練習對自己好一點

 

KOKO LAB首波改造!我們將原本位於東區的銀行據點,打造為專門製造驚喜的「秘密電影院」。以「不公佈片名」的形式,進行主題電影放映,邀請如鄭宜農、9m88、溫貞菱等,作為每月選片人,期待為觀眾帶來全新的觀影體驗。

 

當你為了生存,忘了讓自己好好生活的時刻,歡迎來這裡,認識一部不因片名、預告或是評論左右你的電影。

 

|合作客戶:國泰世華銀行

KOKO Secret Theater

Taipei

 

Practice to be nice to yourself over a movie

 

As the first wave of renovation, KOKO LAB remade its bank branch in the East District of Taipei into a "Secret Theater” that presents nothing but surprises.
In a form of “titles unknown”, it screens movies based on themes. Prominent celebrities like Enno Cheng, 9m88, Wen Chen-Ling, among others are invited as the monthly programmer to usher in a movie viewing experience novel to the audience.

 

If you work merely for survival, forgetting moments of leading a good life, you are welcome here to appreciate a movie without any judgement from the title, trailer, or critique.

 

|Client: Cathay United Bank