臺北捷運：形象燈箱設計與大眾溝通
他們不惜穿越也要告訴你的事
「請勿」在站內飲食、「請勿」大聲喧嘩、「請勿」佔位⋯⋯我們太習慣站內常駐的宣導標語，這次，就讓古人來代言什麼是「不合時宜」，客串演出捷運需要你注意的大小事。
過6位古人——諸葛亮、張飛、孫悟空、楊貴妃、寧采臣、鐵扇公主的趣味穿越，搭配實景拍攝與手繪的結合，希望為站內匆匆的民眾，達到吸睛與直覺的目的。
｜合作客戶：臺北捷運
Taipei Metro: Public Communication
Those things they would rather travel through time to tell you
NO food or drink on the Metro, NO loud noises, NO seat-hogging…We are so accustomed to promotional slogans seen on the metro. This time, let us have the ancient people to demonstrate what “out of time/place” means.
Six ancient figures, Zhuge Liang, Zhang Fei, Sun Wukong, Yang Guifei, Ning Cai Chen, and Princess Iron Fan, are invited to travel through time as guests to Taipei Metro to offer warm reminders for you.
Through the interesting combination of ancient figures, on-site shooting, and hand-painted illustrations, it aims to draw the attention of passengers traveling in haste in the stations to the reminders intuitively.
｜Client: Metro Taipei
