#Public Communication

榮民議題:榮民榮眷基金會議題推廣案

Taipei

 

榮民不只是北北!打破榮民身份的刻板印象

 

講到榮民,一想到的多半是外省籍又有鄉音的北北。但隨著時代的推進,榮民族群的組成除了北北之外,更多是投報國家退役後的壯年世代。

 

我們與台灣吧合作,推出「榮民不只是北北」影片,以活潑的動畫分享榮民對國家的貢獻;攜手小木馬編輯團隊,出版臺灣第1套認識軍人兒童繪本;更邀請榮民化身說故事大使,前往全臺國小巡迴推廣,帶領孩子認識保家衛國的軍人樣貌。

 

|合作客戶:財團法人榮民榮眷基金會

Veterans Issues: VNDF Outreach Effort

Taipei

 

Veterans are more than grandpas! Break the stereotype against veterans

 

When it comes to veterans, the most common impression we have are grandpas from the Mainland China with accents of their hometowns. Yet, as time went by, the composition of veterans changed significantly as well. In addition to the grandpas, there are more retired military veterans in their prime.

 

We work with Taiwan Bar to produce the video Veterans are Not just Grandpas, sharing with people veterans’ contributions to the country through the lively, humorous animation. In collaboration with the team of ECUS Publishing House, we published Taiwan’s first picture book about soldiers for children. In addition, veterans are invited as storytelling ambassadors to tour the elementary schools around Taiwan for promotion, guiding children to learn about soldiers that protect their homes and country.

 

|Client: Veterans and Dependents Foundation