#Public Communication

都市更新:更新更好事務所

New Taipei City

 

帶都更走進最親密巷弄鄰里

 

在2030年,全台有70%的房子屋齡將超過30年,居住安全不能等,而都市更新,就是解決問題的重要方法之一。

 

為使都更知識被有效傳達,我們以「更新更好事務所」作為策展主軸,運用「事務所」專業形象,形塑信任關係,並實際走進市場、車站等生活場域,以快閃活動、藝術裝置等吸引目光,突破民眾對都更的戒心,也翻轉都更刻板印象。

 

|合作客戶:新北市政府都市更新處

Renewal for Better Inc.

New Taipei City

 

Walk the urban renewal into streets and alleys dear to community.

 

By 2030, there will be 70% of buildings in Taiwan aged over 30 years. Safety concerns from the old buildings are a critical issue to a city’s development. Urban renewal is a solution to it.

 

For a more effective communication of urban renewal knowledge, centering around the curatorial theme “Renewal for Better Inc.,” we leverage the professional image of an “incorporation” to foster a trustworthy relationship. 

 

Also, we go into living scenes like marketplaces and train stations. Through pop-up events, installation art, living exhibitions, we draw the attention of the public and lower the guard of people, flipping their stereotypes against urban renewal.

 

|Client: Urban Redevelopment office, New Taipei City Government