馬祖國際藝術島
最遙遠的四鄉五島，台灣第一個跳島藝術體驗
馬祖，不只是藍眼淚、老酒和軍事據點。
首屆馬祖國際藝術島，由連江縣政府及文化總會共同主辦，希望以10年的時間，對外打造馬祖新的品牌形象。
我們以品牌思維，以「島嶼釀」為題，建構藝術島的整體視覺印象；我們將藝術資訊與島嶼故事妥善調配，透過多元的媒體渠道向外傳播，社群平台曝光超過260萬次，更邀請11國大使登島訪問，在傳統淡季，帶來超過3萬的觀展人次。
｜合作客戶：連江縣政府
2022 Matsu Biennial
The 1st Art Experience with Matsu Islands away from Taiwan
Matsu is more than the Blue Tears, aged spirits, and military forts.
The first edition of Matsu Biennial was co-curated by the Lienchiang County Government and the General Association of Chinese Culture. In a span of 10 years, it strives to carve out a new external brand image of Matsu.
Following the brand thinking, we employed “Island Brew” as the theme, constructing the overall visual imagery of an island of arts. Orchestrated as appropriate, the information of art and stories of the islands were communicated externally through various media channels. The official social media platforms also amassed over 2.6 million exposures of posts. Furthermore, we invited ambassadors of 11 countries to pay a visit. Hence, it brought over 30,000 visitors to the Biennial during the off-season of Matsu traditionally.
