#Branding

新光三越:年度元宵燈會

Xinyi District, Taipei

 

橫跨藝術、演藝、人文、公益的最強燈展

 

在人來人往的信義區,如何打造有別於傳統燈節,兼具設計、藝術與公益的燈展?

 

連續3年度的新光三越燈展,邀集影視名人、跨領域藝術家、設計師共同參與,以華人傳統生肖為主軸,透過燈光裝置展演及藝術創作,展現創新多元的可能性。更與非營利組織一同合作,為不同的議題盡份心力,在新的一年,一起有更好的開始。

 

|合作客戶:新光三越

SKM: Lantern Show

Xinyi District, Taipei

 

The greatest light show with art, entertainment, humanity intertwined.

 

In the midst of the husting Xinyi District, how could one present a lantern show that fuses design, art, and charity as one, distinct from the conventional lantern festival?

 

The Shin Kong Mitsukoshi Lantern Show organized for 3 years in a row invites entertainment celebrities, interdisciplinary artists, and designers to showcase innovative, diversified possibilities via light installation displays and artworks centering around the traditional Chinese Zodiac. Furthermore, in collaboration with non-profit organizations, the event endeavors to contribute to various issues, so that everyone can have a better start at the onset of the year.

 

|Client: Shin Kong Mitsukoshi Department Store