不做簡單的事―製造共鳴，創造社會影響力

讓公園遊戲場有更多元的想像

淘汰罐頭遊具公園，幫公園裝上想像力的翅膀。

由台北市文化局委託，左腦策劃，邀請三明治工、Plan b、彡苗3組創新設計團隊，攜手改造臺北市朝陽、景化與樹德3座小型鄰里公園，除了改變公園遊具的硬體面貌，使其更加創新互動，也讓孩子的童年，能在多樣化的空間與體驗中，留下快樂的印記。

設計期間辦理多場公民團體、里民、家長座談，並帶領孩子和身心障礙的小朋友一同參與遊戲工作坊，將在地特色、使用者需求一起納入討論，最後以「共融」的思維，成為所有公園設計的核心。

More diversified imagination for playgrounds in the parks

Let’s phase out the parks of standardized playground facility and give wings of imagination to the parks.

Commissioned by the Department of Cultural Affairs, Taipei City and planned by LeftBrain, design teams Sandwishes Studio, Plan b, and seed spacelab were invited to renovate 3 small community parks in the neighborhoods of Zhaoyang, Jinhua, and Shude respectively. Apart from the hardware aspect of a park like changing the playground equipment into something more innovative and interactive, they also transformed the childhood of the kids in the neighborhoods for them to leave their marks of happiness in a space and experience of diversity. 

In the design phase, multiple talks with civil societies, the community residents, and parents were organized. Also, game workshops were thrown for kids with/without disabilities. Local features and user needs were incorporated in the dialogues. Finally, we put the thinking of “inclusion” at the core of design for all parks.

這座城市，需要一點幽默

「臺北街角遇見設計」自2012年起推行至今，每年透過設計方法、跨領域對談等方式，挖掘城市不同面向。然而，在民間設計能量蓬勃的現在，好設計俯拾皆是，我們要在街角「遇見」什麼樣的設計？

跳脫過去的機能設計改造思維，我們決定從設計心理學的角度切入，希望在負面情緒與疫情威脅的緊張生活中，透過幽默的設計手法，發掘街道巷弄中的人文況味與城市溫度。

我們以「臺北笑一下 Chill Tāi-Pak」做為策展主軸，邀請藝術家走進萬華的書局、宮廟、理髮廳、警察局、小吃店等生活場域，挖掘14處城市空間裡的幽默氛圍，看見最道地而真實的臺北生活。

The city needs a tint of humor.

“Meet Taipei: Design” is a project promoted since 2012. Each year, through design methodology and cross-sectoral dialogues, it uncovers various faces of the city. However, there are plenty of good designs here and there with an ample design energy in the society, what design do we expect to “bump into” at the corner? 

Free from the thinking of a functional design in the past, we decided to probe from the angle of the design psychology. Facing the anxious life of negativity and epidemic, it sought to discover the cultural landscapes and urban warmth in the alleys through humorous design approaches. 

With “Chill Tāi-Pak” at the core of the exhibition, we invited artists to go to the living scenes in Wanhua like bookstores, temples, barber shops, police stations, and diners. Humors were found in 14 urban spaces for us to see the most authentic lives local to Taipei. 

帶都更走進最親密巷弄鄰里

在2030年，全台有70%的房子屋齡都將超過30年，伴隨著老屋延伸的安全問題，是都市發展的重要課題，而都市更新，就是解決的手法之一。

但都更總是會讓人覺得艱澀難懂又容易充滿誤解，到底要如何與市民溝通，成為了最重要的考驗。

我們認為，都更是生活裡最重要的公共政策，不該讓市民不斷透過負面的資訊，累積刻板印象。

為使都更知識能夠被正確有效傳達，我們以「更新就更好事務所」作為策展主軸，實際走進新莊第一市場、淡水老街、板橋車站等常民生活的場域，以快閃活動、藝術裝置、生活展覽吸引目光，並用輕鬆有趣、淺顯易懂的內容，突破民眾對都市更新的警戒，翻轉對都更的刻板印象。

Walk the urban renewal into streets and alleys dear to community.

By 2030, there will be 70% of buildings in Taiwan aged over 30 years. Safety concerns from the old buildings are a critical issue to a city’s development. Urban renewal is a solution to it. 

However, people often find urban renewal difficult to understand while having misunderstanding easily. How to communicate with citizens becomes the most important challenge of all.

We are convinced that urban renewal is the most crucial public policy in life. It is necessary to free our citizens from the stereotypes resulted from never-ending negative information. 

Therefore, to effectively communicate the knowledge of urban renewal, we came up with “Renewal for Better Inc.” as the theme, visiting places in the folk life, including the Xinzhuang First Market, Tamsui Old Street, Banqiao Train Station. Through pop-up events, installation art, living exhibitions, we draw the attention of the public. With light and fun content that is easy to understand, we lower the guard of people, flipping their stereotypes against urban renewal.

橫跨150公里，串連10鄉鎮的文化藝術策展

想到客家，你會想到什麼？

浪漫臺三線藝術季，是一場以藝術為名的客家文藝復興運動，透過策展與品牌思維，別於以往的溝通語言，企圖打破一般人對「客家文化」的距離感及傳統刻板印象。

這是台灣第一次以客家文化及生活作為經緯，由左腦創意擔任總策展，與中央、地方政府及民間單位攜手合作，讓台灣第二大族群的客家庄，藉由藝術介入與催化，多元創新的展演，走進常民生活的溝通語彙，將民眾帶進臺三線上，也讓臺三線上的種種美好，被大家看見。更榮獲2020日本Good Design 年度百大設計獎，為臺灣眾多藝術季中，首獲得此殊榮的品牌。

A cultural and art exhibition that connects 10 villages and towns across 150 km. 
What pops up in your mind when it comes to Hakka?

The Romantic Route 3 is a Renaissance movement for the Hakka culture in the name of art. Through a mindset for curating and branding, it speaks in a new language in an attempt to break free from the sense of distance and traditional stereotypes from the general public toward “the Hakka culture”.

It is the first event in Taiwan with the Hakka culture and life at the core. Curated by LeftBrain with the concerted effort of the central and local governments as well as the private sector, the Hakka community, the second largest population in Taiwan, will be introduced into the language used in the everyday life via the intervention and cultivation of art and innovative displays in diversity. People are guided to and see the beauties along the Provincial Highway 3 in variety.

Furthermore, it has been honored by Japan’s Good Design 2020, which makes it the very first brand in the arts festivals in Taiwan with such honor.

橫跨11個縣市、1800公里，一趟「尋找美好」的踏島之旅。

從南投一塊紅土出發的微熱山丘，始終踏實而安靜的為台灣這塊土地所用心，致志呈現陽光烘熟的美點。

而作為微熱山丘的第一支品牌影片，我們透過楊力州導演的腳步，帶領大家一同看見與發現，也許平凡，但卻一直存在在這片土地上的真實與美好。

我們為路上相遇的人們拍下全家福，並交er換一個他們心中的美好故事。並在結尾傳達：美好，是大家一起好，才好。

台灣，一塊美好。

It is a round-the-island quest for “beauty” that went through 1,800 km across 11 municipalities. 

Starting off from a red-soil hill in Nantou, SunnyHills steadfastly and quietly works for Taiwan, committed to present the natural delicacy baked with the Sun.
To the first brand video of SunnyHills, we follow the footsteps of Director Yang Li-Chou to witness and discover the humble yet truthful beauty in the everyday life on this land.

We took family portraits for the people met on the road in exchange for a lovely story from them, so that we may convey the message in the end: beauty is good when everybody is good together.

Taiwan, beautiful together.

用字，為你療傷

誰說在銀行就一定要談錢？

我們透過策展思維，以日常最熟悉的「文字」為切入點，將銀行改造成4個月期間限定的概念型輕書店，以「文字大藥房」作為主題，主打「用字，為你療傷」。

線下，推出40款針對年輕人各種煩惱病症的詩籤、解憂問診單等，持續創造話題；線上，亦搭配連俞涵等進行直播解惑，並以問診Chatbot，打造完整體驗歷程。

理財有KOKO幫你，生活裡的大病小病，就讓文字來療癒你吧！

Words as your healing medicine

Let’s talk not about money in a bank this time.

With exhibition curating at the core, we depart from “words” dear in life and turn a bank into a 4-month pop-up bookstore of “KOKO Literary Pharmacy” that features words as your healing medicine.

On site, 40 different divination poems and relief prescription targeted troubles faced by the youth are offered to create buzzes one after another; online, prominent celebrities like Yu Han Lien become the “doctors on duty” to solve your worries over a livestreaming broadcast. Together with doctors on site and a chatbot doc online, we present an all-round experience.

When it comes to financial management, KOKO got you covered. As for troubles in life, let words work their magic for you!