No More Standardized Park Initiative
More diversified imagination for playgrounds in the parks
Let’s phase out the parks of standardized playground facility and give wings of imagination to the parks.
Commissioned by the Department of Cultural Affairs, Taipei City and planned by LeftBrain, design teams Sandwishes Studio, Plan b, and seed spacelab were invited to renovate 3 small community parks in the neighborhoods of Zhaoyang, Jinhua, and Shude respectively. Apart from the hardware aspect of a park like changing the playground equipment into something more innovative and interactive, they also transformed the childhood of the kids in the neighborhoods for them to leave their marks of happiness in a space and experience of diversity.
In the design phase, multiple talks with civil societies, the community residents, and parents were organized. Also, game workshops were thrown for kids with/without disabilities. Local features and user needs were incorporated in the dialogues. Finally, we put the thinking of “inclusion” at the core of design for all parks.
我們以「臺北笑一下 Chill Tāi-Pak」做為策展主軸，邀請藝術家走進萬華的書局、宮廟、理髮廳、警察局、小吃店等生活場域，挖掘14處城市空間裡的幽默氛圍，看見最道地而真實的臺北生活。
The city needs a tint of humor.
“Meet Taipei: Design” is a project promoted since 2012. Each year, through design methodology and cross-sectoral dialogues, it uncovers various faces of the city. However, there are plenty of good designs here and there with an ample design energy in the society, what design do we expect to “bump into” at the corner?
Free from the thinking of a functional design in the past, we decided to probe from the angle of the design psychology. Facing the anxious life of negativity and epidemic, it sought to discover the cultural landscapes and urban warmth in the alleys through humorous design approaches.
With “Chill Tāi-Pak” at the core of the exhibition, we invited artists to go to the living scenes in Wanhua like bookstores, temples, barber shops, police stations, and diners. Humors were found in 14 urban spaces for us to see the most authentic lives local to Taipei.
Renewal for Better Inc.
Walk the urban renewal into streets and alleys dear to community.
By 2030, there will be 70% of buildings in Taiwan aged over 30 years. Safety concerns from the old buildings are a critical issue to a city’s development. Urban renewal is a solution to it.
However, people often find urban renewal difficult to understand while having misunderstanding easily. How to communicate with citizens becomes the most important challenge of all.
We are convinced that urban renewal is the most crucial public policy in life. It is necessary to free our citizens from the stereotypes resulted from never-ending negative information.
Therefore, to effectively communicate the knowledge of urban renewal, we came up with “Renewal for Better Inc.” as the theme, visiting places in the folk life, including the Xinzhuang First Market, Tamsui Old Street, Banqiao Train Station. Through pop-up events, installation art, living exhibitions, we draw the attention of the public. With light and fun content that is easy to understand, we lower the guard of people, flipping their stereotypes against urban renewal.
Romantic Route 3
這是台灣第一次以客家文化及生活作為經緯，由左腦創意擔任總策展，與中央、地方政府及民間單位攜手合作，讓台灣第二大族群的客家庄，藉由藝術介入與催化，多元創新的展演，走進常民生活的溝通語彙，將民眾帶進臺三線上，也讓臺三線上的種種美好，被大家看見。更榮獲2020日本Good Design 年度百大設計獎，為臺灣眾多藝術季中，首獲得此殊榮的品牌。
A cultural and art exhibition that connects 10 villages and towns across 150 km.
What pops up in your mind when it comes to Hakka?
The Romantic Route 3 is a Renaissance movement for the Hakka culture in the name of art. Through a mindset for curating and branding, it speaks in a new language in an attempt to break free from the sense of distance and traditional stereotypes from the general public toward “the Hakka culture”.
It is the first event in Taiwan with the Hakka culture and life at the core. Curated by LeftBrain with the concerted effort of the central and local governments as well as the private sector, the Hakka community, the second largest population in Taiwan, will be introduced into the language used in the everyday life via the intervention and cultivation of art and innovative displays in diversity. People are guided to and see the beauties along the Provincial Highway 3 in variety.
Furthermore, it has been honored by Japan’s Good Design 2020, which makes it the very first brand in the arts festivals in Taiwan with such honor.
SunnyHills Brand Video: Taiwan, beautiful together
It is a round-the-island quest for “beauty” that went through 1,800 km across 11 municipalities.
Starting off from a red-soil hill in Nantou, SunnyHills steadfastly and quietly works for Taiwan, committed to present the natural delicacy baked with the Sun.
To the first brand video of SunnyHills, we follow the footsteps of Director Yang Li-Chou to witness and discover the humble yet truthful beauty in the everyday life on this land.
We took family portraits for the people met on the road in exchange for a lovely story from them, so that we may convey the message in the end: beauty is good when everybody is good together.
Taiwan, beautiful together.
KOKO Literary Pharmacy
Words as your healing medicine
Let’s talk not about money in a bank this time.
With exhibition curating at the core, we depart from “words” dear in life and turn a bank into a 4-month pop-up bookstore of “KOKO Literary Pharmacy” that features words as your healing medicine.
On site, 40 different divination poems and relief prescription targeted troubles faced by the youth are offered to create buzzes one after another; online, prominent celebrities like Yu Han Lien become the “doctors on duty” to solve your worries over a livestreaming broadcast. Together with doctors on site and a chatbot doc online, we present an all-round experience.
When it comes to financial management, KOKO got you covered. As for troubles in life, let words work their magic for you!
Do Things That Challenge: Create Resonating Social Impacts
Do What We Like : Left Brain's Social Experiment Brands
FAN: Brand of Fragrance in Words
Issue: Left Brain Social Issue Lab
In the trendiest bar, let’s talk about biodiversity.
If Earth speaks, can you hear her aspiration and sorrow?
Biodiversity is the most critical issue selected by the United Nations in 2020. According to the research statistics, there are about 1 million species of animals and plants close to extinction. If we fail to flatten the curve of global biodiversity’s loss, it is estimated that over a quarter of species worldwide will disappear by 2050, which will affect human’s survival and well-being severely.
Working with Taiwan Environmental Information Association, LeftBrain turns serious environmental issues into the “last calls” of species. Let’s walk into two trendiest bars in Taipei. Through the interactive installations, sounds, and themed exhibition, together with drinks themed with biodiversity, we proactively communicate the environmental issues and stories of different species to the broader community in the city in ways that are innovative and creative.
Starting off from the angles of ocean and mountains/forests, we design 10 themed cocktails in the names of species, including “fly”, “Taiwan Cow-tail Fir”, “kelp”, and “sea turtle”. An exclusive alcohol menu, calling coasters, and an immersive interactive space are available in a limited time to communicate with the public in a trendy and interesting way.
In addition, “private kitchen banquet” is organized to usher our guests into a world of rich biodiversity in order to learn once again the food ingredients familiar yet strange to us. While we savor the delicacies from mountains to oceans, let us listen carefully to the last calls of species.
It is the belief of LeftBrain that the public policies and social welfare issues should go beyond the echo chamber and into the crowds, amplifying the social impacts of issues with interdisciplinary collaboration and novel thinking in communication.
Be someone you like and are happy with.
We launched Gap Year Internship Project, offering jobs for the youth who want to take a 1-year break from the school and have a taste of what it feels like at work.
Flipping the previous thinking of a short internship during the summer/winter vacation, we want to create a path deviated from the school or the “right track” in life. On the journey of self-discovery, we offer youth a “choice” outside the box.
In this naughty adventure, we shall practice making choices for ourselves today for a more loveable us tomorrow.
Six blind kids and their cameras
They are the only photographers in the world who cannot see their own works.
Going beyond their limit, six visually-impaired kids listen, touch, and feel to challenge the meaning of “seeing”. They recorded their impressions about their favorite scenes in the moment with cameras to share their perspectives in “seeing the world”.
To allow them to feel their own works, sculptor Chen Yi-Chang turn the children’s works into 3D reliefs, so that they could get a picture of how their photographs look like.
“Dua Ma Chu” (Taiwanese: big eyes) redefines our meaning of “eyes”. The kids who is visually-impaired may not see the world with “eyes” as we do. Yet, they have other “eyes” as well. It may be ears, skin, fingers, friends, or family. The purpose of this exhibition is to open different eyes for children, encouraging them to connect with the world in their own ways. Meanwhile, the public may see the stories of these visually-challenged kids and the lovely worlds in their minds via photography.
真人圖書館是一種促進對話、減少偏見、鼓勵理解、擁抱多元的活動，由丹麥的「Stop the Violence」組織所發起，自2000年首度舉辦後，至今在全球超過30個國家推動。
Face to face, we let go prejudices to embrace diversity.
Human Library is a movement to facilitate dialogues, reduce prejudices, encourage understanding, and embrace diversity. Initiated by Stop the Violence in Denmark in 2000, it has been promoted throughout 30 more countries worldwide.
Each book in a Human Library is a real person. Through face-to-face dialogues, readers can see true faces of different people and lives, allowing for a more liberal, inclusive, and open society.
Officially authorized from the organization in Denmark, LeftBrain introduced it into major events in succession. In 2014, it collaborated with Simple Life to plan the showcase of a Human Library. There were 15 human books, encompassing issues of gays, indigenous peoples, tattoo, social movement, and foreign spouses.
In Naughty Education 2015, human books related to themes of education were invited. From appearances to gender, they hope to let go prejudices to embrace diversity in casual conversations, flipping the impression of stubbornness and seriousness with education.