左腦創意行銷

不做簡單的事―製造共鳴,創造社會影響力

Do Things That Challenge:
Create Resonating Social Impacts
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不做簡單的事―製造共鳴,創造社會影響力

Do Things That Challenge:
Create Resonating Social Impacts

左腦是台灣第一家專門以「社會行銷」為主軸的創意顧問公司,專注在各種品牌行動創新、公共政策溝通、社會公益倡議、環保永續推動以及文創策展等面向。我們擅長拆解議題,擁有強大的社會研究分析能力,熱愛人文精神與故事張力,總是能產出獨到的觀點與共鳴。
然而,讓「不簡單的事」醞釀成關鍵的「社會影響力」,是我們謙卑又無懼的追求。
Left Brain is one of the few creative consultancies in Taiwan with “social marketing” uniquely at its core, facilitating diverse facets including brand innovation, policy communication, social welfare advocacy, environmental sustainability, as well as creative and cultural curating. Possessing know-hows to produce insights in social issues and keen to humanistic spirit and storytelling, we offer distinctive perspectives and resonances for good. As such, elevating “things that challenge” into “social impacts” that matter is our modest yet audacious aspiration.
實踐自己的喜歡―左腦社會實驗品牌

Do What We Like :
Left Brain's Social Experiment Brands

Issue左腦社會議題研究室

Issue: Left Brain Social Issue Lab

我們在工作之餘,定期針對台灣社會關注議題進行調查研究分析,把我們對社會的觀察,轉化成貼近大眾的行動倡議,透過創意表現與社群互動,讓許多關鍵的社會議題有重新被討論、被重視的機會。
Apart from being a Party B, Left Brain studies and analyzes focused issues in the Taiwanese society on a regular basis. Our passion and observation about the society are transformed into activist advocacy dear to communities. Through creative presentations and social interactions, we foster opportunities to bring key social issues to the foreground for discourses.
繁:文字香氛品牌
ISSUE 左腦社會議題研究室
Last Call 她的末日告白
Last Call

在最潮的酒吧,談談生物多樣性

如果地球會說話,她的殷盼與哀愁,你知道嗎?

生物多樣性,是2020年聯合國選出最重要的議題。據研究統計,目前約有100萬種動植物瀕臨滅絕,倘若全球生物多樣性快速喪失的趨勢再不改善,預計到2050年時,全球將有1/4以上的生物物種自地球消失,嚴重影響人類的生存與福祉。

左腦創意攜手臺灣環境資訊協會,將嚴肅的環境議題轉化為生物的「末日告白」,走進台北兩間最潮酒吧,透過互動裝置、聲音與主題展覽,結合各種生物多樣性話題的調酒,用創新創意的方式,主動將環境議題與各種生物故事,傳遞給更多的城市大眾。

我們從海洋、山林兩個切角出發,以生物為名,設計了「蒼蠅」、「台灣油杉」、「海帶」、「海龜」等十款主題調酒,透過期間限定創意特調酒單、告白杯墊以及沈浸式的告白互動空間,以新潮有趣的方式與大眾溝通。

更策劃了「私廚餐會」,引領賓客走進生物多樣性豐沛世界,重新認識那些我們以為熟悉卻又陌生的食材,共享山珍海味之時,更清楚聽見生物的末日告白。

左腦認為,許多公共政策與公益話題必須走出同溫層,也必須主動走進人群,透過跨界合作與全新的傳播思維,讓議題的社會影響力能更加擴散。

In the trendiest bar, let’s talk about biodiversity.

If Earth speaks, can you hear her aspiration and sorrow?

Biodiversity is the most critical issue selected by the United Nations in 2020. According to the research statistics, there are about 1 million species of animals and plants close to extinction. If we fail to flatten the curve of global biodiversity’s loss, it is estimated that over a quarter of species worldwide will disappear by 2050, which will affect human’s survival and well-being severely.

Working with Taiwan Environmental Information Association, LeftBrain turns serious environmental issues into the “last calls” of species. Let’s walk into two trendiest bars in Taipei. Through the interactive installations, sounds, and themed exhibition, together with drinks themed with biodiversity, we proactively communicate the environmental issues and stories of different species to the broader community in the city in ways that are innovative and creative.

 

Starting off from the angles of ocean and mountains/forests, we design 10 themed cocktails in the names of species, including “fly”, “Taiwan Cow-tail Fir”, “kelp”, and “sea turtle”. An exclusive alcohol menu, calling coasters, and an immersive interactive space are available in a limited time to communicate with the public in a trendy and interesting way. 

In addition, “private kitchen banquet” is organized to usher our guests into a world of rich biodiversity in order to learn once again the food ingredients familiar yet strange to us. While we savor the delicacies from mountains to oceans, let us listen carefully to the last calls of species.

It is the belief of LeftBrain that the public policies and social welfare issues should go beyond the echo chamber and into the crowds, amplifying the social impacts of issues with interdisciplinary collaboration and novel thinking in communication.

 

 

 

大眼睛攝影展
Dua Ma Chu

六個看不見的孩子與他們的相機

他們是世上唯一看不見自己作品的攝影師。

六個看不見的孩子,突破了自己的極限,用聽、用摸、用感受,挑戰「看」的意義,他們在自己最喜歡的場景下,用相機拍下他們當下的感動,並與大家分享他們「看」世界的角度。

為了讓他們自己能摸到自己的作品,雕塑家陳奕彰更幫孩子把作品做成立體的浮雕,讓他們知道他們的照片到底長什麼樣。

大眼睛攝影展,讓我們重新定義了「眼睛」。看不見的孩子也許沒辦法用我們所認知的「眼睛」看世界,但他們有別的「眼睛」,也許是耳朵、是皮膚、是手指、是朋友、是家人,這個攝影展的目的,就是要開發孩子不同的眼睛,鼓勵他們用自己的方式跟世界接觸,同時也透過攝影,讓民眾看見這群視障小朋友的故事,以及分享他們心中的美好世界。

Six blind kids and their cameras

They are the only photographers in the world who cannot see their own works.
Going beyond their limit, six visually-impaired kids listen, touch, and feel to challenge the meaning of “seeing”. They recorded their impressions about their favorite scenes in the moment with cameras to share their perspectives in “seeing the world”. 

To allow them to feel their own works, sculptor Chen Yi-Chang turn the children’s works into 3D reliefs, so that they could get a picture of how their photographs look like.

“Dua Ma Chu” (Taiwanese: big eyes) redefines our meaning of “eyes”. The kids who is visually-impaired may not see the world with “eyes” as we do. Yet, they have other “eyes” as well. It may be ears, skin, fingers, friends, or family. The purpose of this exhibition is to open different eyes for children, encouraging them to connect with the world in their own ways. Meanwhile, the public may see the stories of these visually-challenged kids and the lovely worlds in their minds via photography.

 

 

 

 

真人圖書館
Human Library

面對面,我們放下偏見、擁抱多元

真人圖書館是一種促進對話、減少偏見、鼓勵理解、擁抱多元的活動,由丹麥的「Stop the Violence」組織所發起,自2000年首度舉辦後,至今在全球超過30個國家推動。

真人圖書館的每本書都是一個真實的個體,希望藉由面對面的對話,看見不同人、不同生活的真實面貌,讓社會更自由、包容與開闊。

左腦與丹麥取得正式授權,先後在各大活動節慶中亮相。2014年,與簡單生活節合作,共同策劃真人圖書館的展出。15本真人書,含括同志、原住民、刺青、社運及外配等議題。

2015年在不太乖教育節,邀請到多位與教育主題相關的真人書參與,從外表到性別,期盼在輕鬆的對談中,一起放下原本的偏見,擁抱多元,顛覆教育刻版嚴肅的印象。

Face to face, we let go prejudices to embrace diversity.

Human Library is a movement to facilitate dialogues, reduce prejudices, encourage understanding, and embrace diversity. Initiated by Stop the Violence in Denmark in 2000, it has been promoted throughout 30 more countries worldwide.

Each book in a Human Library is a real person. Through face-to-face dialogues, readers can see true faces of different people and lives, allowing for a more liberal, inclusive, and open society.

Officially authorized from the organization in Denmark, LeftBrain introduced it into major events in succession. In 2014, it collaborated with Simple Life to plan the showcase of a Human Library. There were 15 human books, encompassing issues of gays, indigenous peoples, tattoo, social movement, and foreign spouses.

In Naughty Education 2015, human books related to themes of education were invited. From appearances to gender, they hope to let go prejudices to embrace diversity in casual conversations, flipping the impression of stubbornness and seriousness with education.

Team