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放肆享受健康封街趴

Zespri: Feel Free to Enjoy Health Campaign

合作客戶

放肆享受健康封街趴

Zespri: Feel Free to Enjoy Health Campaign

Zespri都市遊戲場——把馬路還給孩子

在馬路上玩耍,是很多大人的兒時日常,但隨著都市發展快速,馬路成為車子的專用道,也成了危險的代名詞。

現在的孩子,除了去公園的遊戲場或親子館,還有其他可能嗎?我們主張:把馬路還給孩子,讓孩子盡情塗鴉玩樂,享受在馬路上遊戲的樂趣吧!

Zespri與左腦創意,攜手臺北市、新竹市及台南市政府,並邀請還我特色公園行動聯盟(特公盟)及Design for Change, Taiwan(DFC)等單位,一起打造全新的都市遊戲場,讓孩子在都市馬路上盡情塗鴉,並且設計各種體驗,傳遞健康蔬果飲食的重要觀念。

Zespri’s urban playground: return the streets to kids

Playing on the street used to be a common scene in the childhood of many adults. Nevertheless, as cities developed rapidly, streets become something exclusive for cars and a term for danger. 

Besides the playground in the park or the parent-child center, is there another option for the kids nowadays? We propose: return the streets to kids for them to paint and play, having fun to play in the streets!

Zespri and LeftBrain join hands with the governments of Taipei City, Hsinchu City, and Tainan City. Parks and Playgrounds for Children by Children (PPFCC) and Design for Change Taiwan (DFC Taiwan) are invited to create whole new urban playgrounds for kids to paint freely on the city streets and to design all kinds of experiences to convey the important idea of a healthy diet with fruits and vegetables.

 

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