- Curating
- Branding
- Public Communication
- 繁:文字香氛品牌
- Issue左腦社會議題研究室
2018-2021 國泰阿發形象經營
2018-2021 Image Management for Alpha of Cathay United Bank
![](/resources/upload/partner/344d86ba-fa25-4ed1-a83e-9f2170b39860/左腦創意客戶_LOGO-國泰世華銀行.png;jsessionid=A0ACB32538D619D48AF2230A1B10D529)
2018-2021 國泰阿發形象經營
2018-2021 Image Management for Alpha of Cathay United Bank
有問題,找阿發!24小時待命的智能客服
剛誕生的阿發,需要有一套形象統合規範,包含人物個性、字體使用、對話風格、跨平台的應用、視覺設計等等,如同企業的識別系統,才能建立阿發的品牌形象與一致性,成為一個有靈魂、有個性的獨特存在。
左腦協助從頭建立阿發形象識別系統及形象網站,定調角色個性、微笑的曲線、舉手的角度等等,讓阿發在各項應用中都能有一致的呈現,同時延伸許多創意應用,如line貼圖、動態影像、週邊小物等等,讓可愛的阿發陪伴生活的每一天。
Got a question? Better Call Alpha, a 24/7 Intelligent Chatbot
When the intelligent chatbot Alpha just came into being, it needed a unified image guide that detailed the character’s personality, font, conversation style, cross-platform applications, visual designs, etc. Just like a corporate identity system, the brand image and consistency of Alpha had to be established to foster a unique existence filled with soul and personality.
LeftBrain assisted in establishing the image identity system and image website for Alpha from scratch to set the character’s personality, smiling curve, and the angle of its raising hand to present Alpha consistently across various applications. Meanwhile, numerous creative applications were derived, such as LINE stickers, animated images, accessories, and so on for the lovely Alpha to keep us company in our daily lives.