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上緯新能源(SRE)品牌推廣計畫

SRE Brand Promotion Program

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上緯新能源(SRE)品牌推廣計畫

SRE Brand Promotion Program

離岸風機的運轉,帶領台灣能源產業邁向新時代。上緯新能源(SRE)作為台灣發展離岸風電的先驅,如何使地方與離岸風電共榮共好,讓民眾對新能源更加信任、一起朝永續發展目標邁進,是重要課題;而如何在競爭激烈的產業中建立良好的品牌印象,更是一大挑戰。

在地共榮:給你一整片海的浪漫

上緯新能源在苗栗竹南外海,偕同國際團隊完成台灣首座商業運轉的「海洋風電」(Formosa 1),22組風機也成為沿海風光的浪漫場景、在地生活的一部分。左腦以海岸的風機及唯美夕陽為背景搭起浪漫布幕,在苗栗龍鳳漁港打造「吹吹風電影院」,有慵懶的躺椅,還有餐車市集、街頭藝人演出,讓大家可以藉由親身體驗苗栗漁港以及海岸線之美,與走進地方的新能源產業,更有連結。

綠能實踐:最環保展攤,呈現最紮實能源成果

一年一度的台灣國際智慧能源週,我們在2021年以「吹台灣的風 迎世界的浪」為主題,進駐展場,不僅展示企業推動離岸風電的實績,以及環境教育、在地紮根實踐的成果,也透過離岸風電導覽與職涯探索活動,帶領青年認識產業,為潔淨能源育才盡一份力。此外,為落實品牌節能減碳精神,展場特別揚棄傳統木作工法,改用可回收的鋁製結構,配合具穿透性的輕量材質及LED節能燈具,大量減少耗材與廢棄物,以「輕、亮、減」實踐綠能美學,成為展場最受人注目的焦點。

The operation of offshore turbines navigates the energy sector in Taiwan into a new era. As a pioneer for the offshore wind power development in Taiwan, Swancor Renewable Energy (SRE) treats how the local community and the offshore wind power thrive together and benefit each other, so that people can place better trust in the new energy and march onward hand in hand toward the SDGs, as a crucial topic. Also, how to establish a decent brand image in an industry of fierce competition poses yet another challenge.

Co-prosperity with Local Community: An Ocean of Romance for You

Together with an international team, SRE set up Formosa 1, the first wind farm that achieved commercial operation in Taiwan. The 22 wind turbines also made up a romantic landscape along the coast as part of the local life. LeftBrain utilized the wind turbines along the coast and the gorgeous sunset as a backdrop, setting up a romantic screen at the Longfeng Fishing Port in Miaoli to give birth to the “Sea Breeze Theater.” With cozy chairs, a mobile diners fair, and street artists performances combined, people can experience in person the beauty of the Fishing Port and the coastline in Miaoli, connecting better with the new energy industry in the local community.

Green Energy Practices: the Greenest Booth to Showcase the Fruitful Results in Energy

On the annual event of Energy Taiwan, themed with “Set foot in Taiwan. Set Sail Worldwide” in 2021, we set up a booth in the venue to showcase SRE’s accomplishments in promoting offshore wind power as well as their results in environmental education and grassroot practices in the local community. Also, through the introduction to the offshore wind farms and the career exploration activity, it gave the youth an opportunity to learn about the industry and contributed to the talent incubation for clean energy. In addition, to live up to the spirit of energy efficiency and carbon reduction of the brand, we employed not the conventional woodcraft for booth setup, replacing it with recyclable aluminum structures instead. With the lightweight, penetrable materials and LED lights combined, the consumables and wastes were significantly reduced. Anchored in the principle of “light, bright, and minimalism,” the aesthetics of green energy came to life as the most eye-catching hotspot in the exhibition.

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