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台北捷運 形象燈箱設計

Metro advertising lightbox: Ancients travelling forward in time!

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台北捷運 形象燈箱設計

Metro advertising lightbox: Ancients travelling forward in time!

他們不惜穿越也要告訴你的事

有請六位古人:諸葛亮、張飛、孫悟空、楊貴妃、寧采臣、鐵扇公主,一起穿越到北捷,為我們客串演出捷運需要你注意的大小事。

「請勿」在站內飲食、「請勿」大聲喧嘩、「請勿」佔位⋯⋯我們太習慣常駐在站內的各種宣導標語,這一次,就讓古人來代言什麼是「不合時宜」。

透過古人的趣味穿越、實景拍攝與手繪的結合,希望為站內匆匆的民眾,達到吸睛與直覺的目的。

Those things they would rather travel through time to tell you

Six ancient figures, Zhuge Liang, Zhang Fei, Sun Wukong, Yang Guifei, Ning Cai Chen, and Princess Iron Fan, are invited to travel through time as guests to Taipei Metro to offer warm reminders for you.

NO food or drink on the Metro, NO loud noises, NO seat-hogging…We are so accustomed to promotional slogans seen on the metro. This time, let us have the ancient people to demonstrate what “out of time/place” means.

Through the interesting combination of ancient figures, on-site shooting, and hand-painted illustrations, it aims to draw the attention of passengers traveling in haste in the stations to the reminders intuitively.

合作客戶